"Deals & Coupons" is a system whereby customers can print coupons from a business details page on PalmBeachcounty.com and present them to the business for discounts or special deals.
Deals & Coupons are intended to allow a business to promote an offer or something of additional value to the consumer. For example:
Special discount - 20% off our rates.
Discount days - get a free soda with every pizza on Wednesdays.
Get something free - buy a car and get free servicing for a year valued at $500.
Consumers really value something of additional value or a discount - the more attractive the offer the better the clickthrough rate and likely response.
It’s also important to remember that consumers don’t value viewing special offers which pretend to be special or waste their time. In fact, it usually leaves them with a sour taste (which can damage the reputation of the business making the offer). Special offers that simply promote a business will be rejected by PalmBeachcounty.com. For example:
Call Joe's Electric, we’re the best in the county.
Lose weight now, call me at The Weight Loss Doctor.
Make $500 per day? Let me show you how.