The numbers are out for the entire year of 2009 and coupon use. It’s staggering in many ways, but at the same way not surprising.
Coupon use rose 27% with $3.5 billion in redeemed coupons! This was the first annual increase in redemption since 1992. Companies saw this increased redemption and they stepped up to the plate with more coupons! Brands issued 367 billion coupons with an average value of $1.44 ($528.5 billion total). This was the highest number of issued coupons ever recorded.
Future of Couponing
The economic downtown in the last 18 months has drastically changed the way that people look at shopping. Many wonder if we all start using coupons, will they stop releasing them. I think this past year is proof that the companies are not looking at ending this system but instead are putting more of their resources into it!
For me it is great to see so many using coupons, but at the same time look at all the coupons that were not used. We redeemed $3.5 billion but they issued $528.5 billion, that’s only 0.7%. It’s my goal that we can at least break 1% for 2010!!
Give Your Business More Exposure...for under $1.25 per day!
When you list your business on PalmBeachCounty.com, you can post coupons and special offers to attract consumers. You can list as many as 10 coupons and special offers at a given time, depending on which package you choose. It's a fact - today, consumers are looking for ways to save money by keeping an eye out for coupons. Choose PalmBeachCounty.com for your advertising needs and we'll advertise your coupons and special offers throughout our website, giving your business the exposure it deserves!
(source Coupon Info Now)